Children's book brand and WooCommerce store

The challenge was making something fun and friendly without looking cheap. We used simple shapes, warm colors, and clean typography. The illustrations reference the books without copying them. It felt like the world of Noah and Blue, not a generic kids' brand — which matters for a series whose tagline is "Big Lessons for Little Hearts" and whose audience is children and their parents together.

The client already had a WordPress setup, so WooCommerce was the natural fit. It gave them full control over the product pages, pricing, and formats — without paying platform fees on every sale. That control covered how each of the three formats was listed and priced, which mattered for a catalog sold as paperback, e-book, and audiobook at the same time.

Each format got its own product listing with clear labels. Paperback. E-book. Audiobook. The store connected to Amazon Audible for the audio version, so the audiobook sat alongside the print and digital editions instead of being found separately. Customers could buy any format in one checkout, which gave the series the single place to find every edition that it had been missing.

We created mockups showing how the brand looked on phones, tablets, and print. This helped the client see the full system — not just the logo — before we finalized anything, so decisions about color, shape, and type were reviewed in the places the brand would actually appear. It also gave them assets they could use in marketing once the store was live.