Case study
Short-term rental operations automation
Automated invoicing, CRM and marketing for a short-term rental property management company.
Industry
Real Estate & Hospitality
Key result
Platform
Saved per week
Services
Real Estate
The Challenge
The Challenge
The client manages short-term rental properties. The business was growing, but the systems were not built for scale. Every month the team processed more than 1,000 reservations by hand, which meant manually calculating commissions, generating invoices, and sending them to the right people. It was repetitive, error-prone, and eating hours every week — roughly 40 hours a week spent on tasks that a machine could do.
The company also had no online presence. Property owners could not find the business through search, and there was no way for guests to learn about the properties without a direct referral. Growth was limited to word of mouth — a ceiling that would become a wall fast. The business was invisible on Google for the searches that mattered.
Without a CRM, leads fell through the cracks. Someone would inquire about listing their property, and if the follow-up did not happen immediately, the opportunity was gone. There was no system to catch it, no record of where a relationship stood, and no way to run follow-up without someone remembering to do it. The team was talented. They just needed the right infrastructure underneath them.
The Solution
The Solution
We built a complete digital foundation — website, CRM, marketing automation, and invoicing system, all connected, with nothing requiring manual data entry twice. Disclosure: the client is a company affiliated with NetAesthetics. This case study reflects real results from that work. Client name withheld.
When a reservation is confirmed or completed, the system pulls the relevant data — guest, property, dates, rates — and calculates the commission and payout amounts automatically. It then generates the invoice and routes it to the right party. The whole process takes seconds. Over 1,000 times per month, that is tens of hours saved without a human touching it.
Connecting HubSpot gave every inquiry a structured home. Before, follow-up on a property owner's message depended entirely on whoever saw it first. Now every inquiry enters a sales pipeline automatically, follow-up sequences run themselves, and the team knows exactly where every relationship stands without checking a dozen inboxes. HubSpot Marketing, Sales, and CRM run across the operation.
We built the site with an earnings calculator — a tool that lets potential property owners estimate how much they could make listing with the company. That kind of content attracts exactly the right visitors. It is what someone types into Google when they are considering whether to list their property. The site showed up on the front page. The leads came in, and organic traffic did the work that cold outreach used to do.
Results
Results
One system
Invoicing, CRM, marketing and reporting
#1
Google front page ranking achieved
1,000+
Reservations invoiced automatically every month
Full
HubSpot CRM, marketing & sales pipeline
SEO
Organic leads from Google search
Web + Automation
Platform
Before & after
Before and after
Before
Manual invoicing for 1,000+ reservations every month
Invoicing automated for 1,000+ reservations every month
No CRM to track leads, follow-ups, or owner relationships
Full HubSpot CRM, marketing, and sales pipeline live
No web presence for property owners or guests
SEO-optimized site live for property owners and guests
No SEO — invisible on Google for relevant searches
Ranking on Google's front page for relevant searches
Roughly 40 hours a week spent on manual admin work
40 hours per week saved across the operation
Common questions
Common questions
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